Making African made goods visible, accessible, and affordable to retailers and shoppers

At City Distro, we power emerging FMCG brands to dominate retail shelves—through smart distribution, market access, and tech-enabled inventory solutions that move products faster, wider & smarter from factory floors to retail shelves.

About Citydistro
A tech enabled FMCG distribution platform for emerging and challenger brands
For manufacturers
Wider market access
Inventory financing (Buy Now, Pay Later)
Increased shelf visibility
Faster, reliable distribution
Central procurement & tracking
Sell with us
For retailers
Seamless product ordering via all-in-one platform
24-hour delivery for faster restocking
⁠Integrated store management module
⁠Digital wallet for secure payments
Instant access to working capital loans
Partner with us
Featured products
Trusted by leading challenger brands
Our categories:
Yoghurt
Chips
Beverages
Drinks
Snacks
Grains and oil
Yoghurt
Chips
Drinks
Yoghurt
Chips
Testimonial
Why our customers love us
In Abeokuta, most of what we sold came from outside Nigeria. People said it was impossible to sell local products in places like this. City Distro proved them wrong. They’ve brought goods from across Nigeria to our doorstep—quality goods that are made by Nigerians, for Nigerians. I’ve watched my business grow because my customers love buying local products now.
Musa
Small shop owner, Abeokuta
I am an entrepreneur focused on creativity and hard work, but we have struggled with getting our goods to the right markets. City Distro came in and changed that for us. They’ve opened up access to shops in places we could only dream of —Lagos, Abuja, even Port Harcourt! I’ve gone from selling my products locally to having them on the shelves of big retail outlets. City Distro is like a bridge between us and the rest of Nigeria
Bola
Manufacturer Lagos , Aba
City Distro gave us a lifeline at a time when we were struggling to get our products noticed. As a small snack company, it was hard to get our foot in the door with big retailers, but City Distro opened those doors for us. Now, our locally produced snacks are on the shelves of major supermarkets across Nigeria. They’re not just our distributor—they’re our advocate.
Mayor
Biscuit maker, Lagos
What our customers are saying
Our journey so far
1000+
Retail stores
7
Key Cities
10+
Emerging and challenger brand
30+
SKU
25+
Sales force
6+
Dynamic fleet
36hrs
Average time daily
100%
Repeat order rate
15000
Km covered
1m+
Businesses and lives covered
Trusted by over 1000+ retailers across Africa
Marquee Image
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FAQ
How can I get started with City Distro?

To get started, simply download our e-commerce app or connect with us via WhatsApp. Whether you’re a manufacturer looking for market access or a retailer seeking to stock up on high-quality goods, CityDistro has you covered.

How can retailers use WhatsApp to interact with CityDistro?

Retailers can order products, track deliveries, and communicate with CityDistro via WhatsApp. This feature provides a simple, user-friendly option for managing transactions on a platform they’re already familiar with.

What financial support does CityDistro provide?

We offer working capital loans to retailers, enabling them to maintain operations and grow their businesses. Additionally, our inventory financing solution for manufacturers ensures they can stock up without upfront payments.

What makes CityDistro’s products unique?

CityDistro is committed to promoting wholly Nigerian-made goods. Our inventory showcases high-quality, locally-produced FMCG products, helping to support the local economy and reduce dependency on foreign imports.

How does the e-commerce app benefit retailers?

CityDistro’s e-commerce app is an all-in-one platform where retailers can:
- Browse and order products from a wide inventory of African-made goods.
- Track deliveries in real-time.
- Manage store operations using the integrated management module.
- Access loans and manage finances through the electronic wallet.

What is CityDistro Intelligence?

CityDistro Intelligence is a data-driven tool designed to provide actionable insights for manufacturers and retailers. By analyzing supply chain performance, market trends, and operational efficiency, it helps businesses optimize processes, improve sales, and make informed decisions.

How does City Distro ensure efficient delivery?

We operate an express delivery service that guarantees goods are delivered within 48 hours to retailers. Our hub-and-spoke model optimizes order tracking, reduces delivery times, and ensures last-mile delivery even to remote locations.

How does CityDistro’s inventory financing work?

CityDistro’s "Buy Now, Pay Later" option allows manufacturers and retailers to access inventory without upfront payment. Businesses can stock up on products immediately and defer payments for a few says or weeks, until their cash flows improve, easing financial burdens and ensuring business continuity.

What exactly is CityDistro?

CityDistro is a Pan African distribution company dedicated to making African-made goods visible, accessible, affordable and dominant on the shelves of modern trade retail outlets across the continent. We aim to transform the FMCG landscape in Africa by supporting local manufacturers, retailers, and distributors through a decentralized, community-based retail network.

More than distribution

We’re reclaiming African shelves

We believe African made goods belong in every home, every store, and every cart. We're not just building a distribution  company—we’re leading a movement to empower local businesses, celebrate African craftsmanship, and change the way the continent trades.

Our story
Home grown, heart felt, and here to stay
As foreign brands took over our shelves, local identity faded and a bold idea to reclaim African markets and celebrate our own emerged.
City Distro began in the heart of Yaba, not a boardroom. It was born from real people solving real problems with a bold vision to make African-made goods dominant across every shelf on the continent.
What began as a small initiative is now a growing movement across Africa—connecting manufacturers, retailers, and financial partners to create a thriving ecosystem where local goods are produced, traded, and proudly chosen in cities from Lagos to Kigali.
Our mission Is the spark.
Our vision is the path.

Together, they drive a new era for African-made goods

Our mission
To make African-made goods easily accessible, visible, and available to shoppers and consumers—and to become the top choice on every shelf across Africa.
Our vision
To weave together the strength of our people, products, and technology—building a seamless, community-driven distribution network that prioritizes African goods, fuels economic independence, and connects the heart of Africa to the world.
The problem
01
Foreign brand dominance
Nigeria’s FMCG market is dominated by foreign brands holding over 70% of shelf space—limiting local manufacturers' visibility and stifling economic growth.
02
Local product invisibility
Despite a population of over 200 million and a fast-growing consumer market, Nigerian-made goods remain underrepresented due to poor distribution strategies and fragmented retail access.
03
Consumer spending decline
In 2024, FMCG transaction volumes dropped by 17.4% in Nigeria due to inflation and reduced purchasing power, creating demand for affordable, high-quality alternatives.
04
Financing barriers for manufacturers
Many local producers struggle to access funding due to high interest rates and rigid requirements from banks, limiting their ability to scale operations or meet demand.
The solution
We reverse this by connecting African producers directly to a vast network of retailers through local expertise, retail relationships, and smart distribution strategies, ensuring African-made goods take their rightful place on every shelf.
We operate an integrated distribution platform that connects local producers directly to a widespread network of retailers, ensuring visibility and accessibility in both formal and informal markets.
We deliver affordable, locally made products to retailers quickly and reliably, giving consumers better choices and retailers higher margins—all while supporting local producers.
Our ecosystem
We’re creating a new kind of distribution network

One built on community, collaboration, and cross-border potential. It’s not just logistics. It’s a pan-African trade ecosystem. From Lagos to Nairobi. From Accra to Kigali.

Our ecosystem
We’re creating a new kind of distribution network
SDG 1
End poverty in all its forms everywhere
SDG 2
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
SDG 3
Ensure healthy lives and promote well-being for all at all ages
SDG 4
Ensure availability and sustainable management of water and sanitation for all
SDG 5
Promote inclusive and sustainable economic growth, employment, and decent work.
SDG 6
Build resilient infrastructure, promote sustainable industrialization and foster innovation.
SDG 7
Reduce inequality within and among countries by supporting local enterprise
SDG 8
Make cities and human settlements inclusive, safe, resilient and sustainable
SDG 9
Ensure sustainable consumption and production patterns
Our journey so far
1000+
Retail stores
7
Key Cities
10+
Emerging and challenger brand
30+
SKU
25+
Sales force
6+
Dynamic fleet
36hrs
Average time daily
100%
Repeat order rate
15000
Km covered
1m+
Businesses and lives covered
Trusted by over 1000+ retailers across Africa
Marquee Image
Marquee Image

Our products

All products
Cleaning
Snacks
Hair care
Babycare
Health
Babycare
Grains and oil
Frozen food
Stationeries
Toileteries
Beverages
Cleaning
Babycare
Babycare

Ginger Shot (Ginger, Turmeric, Lime,  Lemon & Honey)

₦17,500

Primafrit Potato Fries

₦38,000

Ginger Snap Cookies

₦20,000

Cinnamon Finger Cookies

₦20,000

Leky Mills Classic Yam Chips

₦15,000

Leky Mills Onion Flavoured Yam Chips

₦15,500

Ginger Up (Ginger & Honey)

₦19,000

Belani Fresh Orange Juice

₦18,500

Belani Sweetened Bottle Yoghurt

₦14,000

Belani Fresh Orange Juice

₦18,500

Ginger Up (Ginger & Honey)

₦17,500

Ginger Up (Ginger & Honey)

₦19,000

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We are processing orders now but you can join our waitlist for when our app launch.
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Sell with us
Showcase your locally made products to a wider market. Join City Distro and get your goods into stores, homes, and hands across Africa.
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